10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from how privacy concerns around IoT to what marketers need to know about Vero.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. 48 Percent Of Smartphone Users Will Plan — And Book — An Entire Trip On Mobile

Brands need to be present to answer the questions travelers are asking via text and voice — and then equipped to carry them through the booking process.

4. How Privacy Concerns Hinder Growth Of Autonomous Vehicles, IoT

About 76 percent people are feel “stressed or vulnerable” about sharing their location data, says Dr. Peter Kürpick, Chief Platform Officer at HERE Technologies.

3. Lawn Care Brand TruGreen Is Using IBM Watson Advertising’s AI To Plant Repeat Business

“This test with Watson Ads is a perfect entry point for us to explore AI-powered marketing,” says TruGreen CMO Kari Rajaniemi.

2. What Is Vero — And What Do Marketers Need To Know About It?

If you’re not part of Gen-Z, here’s your guide to understanding the popular ‘true social’ app.

1. Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating

“Creating a ‘theater of the mind’ can bring a brand’s advertisement to life before a listeners’ eyes,” says Pandora SVP Susan Panico.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.