10 Things To Know About Online-To-Offline Marketing This Week

Links from around the web and our top stories this week, from Uber's smart city initiatives to how mid-size banks can remain relevant in a digital world.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Can Mid-Size Banks Remain Relevant — And Competitive — In A Digital World?

‘The data can help you understand what role the physical branch plays or should be playing in the overall business and marketing strategy, because the data allows you to understand how users are interacting with your brand in the offline world,’ says Cuebiq’s Antonio Tomarchio.

4. Google Expands Actions For Its Assistant To More Developers

The move sees the tech giant doubling down on its commitment to voice assistance — and challenging Amazon.

3. Esri Acquires ClearTerra To Expand Location-Based Support For Unstructured Data

When you then add the ability to geo-enrich that unstructured data for artificial intelligence with a GIS, “the applications can be endless,” says Esri Partner Exec Jeff Wilson.

2. How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info

Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here’s why.

1. Uber Expands Smart City Initiatives, Launching A ‘Mobility Lab’ In Cincinnati

As smart cities become a reality, the ridesharing pioneer is furthering its shared mobility ambitions.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.