10 Things To Know About Online-To-Offline Marketing This Week
Links from around the web and our top stories this week, from Uber's smart city initiatives to how mid-size banks can remain relevant in a digital world.
GeoMarketing’s Link Picks of the Week:
- Think Tank: Your Style Is a Device — Literally — Benjamin Lord, WWD
- Adobe is Developing Photoshop for Your Voice— Benjamin Powers, Medium
- Smart speaker showdown: Apple HomePod vs. Google Home vs. Amazon Echo — Daniel Howley, Yahoo Finance
- Amazon plans to open as many as six more cashierless Amazon Go stores this year— Jason Del Rey, Recode
- Google Announces Two Major Changes to Image Search— Roger Montti, Search Engine Journal
Top Stories of the Week:
‘The data can help you understand what role the physical branch plays or should be playing in the overall business and marketing strategy, because the data allows you to understand how users are interacting with your brand in the offline world,’ says Cuebiq’s Antonio Tomarchio.
The move sees the tech giant doubling down on its commitment to voice assistance — and challenging Amazon.
When you then add the ability to geo-enrich that unstructured data for artificial intelligence with a GIS, “the applications can be endless,” says Esri Partner Exec Jeff Wilson.
Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here’s why.
As smart cities become a reality, the ridesharing pioneer is furthering its shared mobility ambitions.