10 Things To Know About Online-To-Offline Marketing This Week
Links from around the web and our top stories this week, from Uber's smart city initiatives to how mid-size banks can remain relevant in a digital world.
GeoMarketing’s Link Picks of the Week:
- Think Tank: Your Style Is a Device — Literally — Benjamin Lord, WWD
- Adobe is Developing Photoshop for Your Voice— Benjamin Powers, Medium
- Smart speaker showdown: Apple HomePod vs. Google Home vs. Amazon Echo — Daniel Howley, Yahoo Finance
- Amazon plans to open as many as six more cashierless Amazon Go stores this year— Jason Del Rey, Recode
- Google Announces Two Major Changes to Image Search— Roger Montti, Search Engine Journal
Top Stories of the Week:
5. How Can Mid-Size Banks Remain Relevant — And Competitive — In A Digital World?
‘The data can help you understand what role the physical branch plays or should be playing in the overall business and marketing strategy, because the data allows you to understand how users are interacting with your brand in the offline world,’ says Cuebiq’s Antonio Tomarchio.
4. Google Expands Actions For Its Assistant To More Developers
The move sees the tech giant doubling down on its commitment to voice assistance — and challenging Amazon.
3. Esri Acquires ClearTerra To Expand Location-Based Support For Unstructured Data
When you then add the ability to geo-enrich that unstructured data for artificial intelligence with a GIS, “the applications can be endless,” says Esri Partner Exec Jeff Wilson.
2. How Placed Wants To Do For Location Data What Zillow Has Done For Real Estate Info
Placed has been making its location analytics platform, Placed Insights, available to the public at no cost since the start of the year, says CEO David Shim. Here’s why.
1. Uber Expands Smart City Initiatives, Launching A ‘Mobility Lab’ In Cincinnati
As smart cities become a reality, the ridesharing pioneer is furthering its shared mobility ambitions.
