10 Things To Know About Online-To-Offline Marketing This Week

Our top stories this week, from Pandora's audio ad marketplace launch to how targeted hotel 'weekend getaway' placements outperformed search ads.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. For Gen-Z Teens, The Purpose Of Social Isn’t Just To Follow Friends — It’s To Find Content

Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms.

4. Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises

“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience,” says Pandora CRO John Trimble.

3. Mindshare On The Future Of Luxury Marketing: There Is No ‘One Size Fits All’ Approach

Here’s what influences different segments of this demographic with significant purchasing power.

2. American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend

As part of its sponsorship of this past weekend’s NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.

1. How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads

“By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.