10 Things To Know About Online-To-Offline Marketing This Week
Our top stories this week, from Pandora's audio ad marketplace launch to how targeted hotel 'weekend getaway' placements outperformed search ads.
GeoMarketing’s Link Picks of the Week:
- Omnicom Built Its Own Private Marketplace for Location-Based Mobile Ads — Lauren Johnson, Adweek
- The Ticking Time Bomb Of E-commerce Returns— Steve Dennis, Forbes
- Amazon Go store offers quicker checkout for greater data collection — Jack Karsten and Darrell M. West, Brookings
- Uber settles dispute with Alphabet’s self-driving car unit— CNBC
- Roku’s reckoning, Snap’s huge CEO payout, Airbnb goes upscale and a big NYC acquisition— Alex Wilhelm, TechCrunch
Top Stories of the Week:
Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms.
“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience,” says Pandora CRO John Trimble.
Here’s what influences different segments of this demographic with significant purchasing power.
As part of its sponsorship of this past weekend’s NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center.
“By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.