10 Things To Know About Online-To-Offline Marketing This Week
Our top stories this week, from smart city expansion to how marketers can think 'human first' in the age of AI.
GeoMarketing’s Link Picks of the Week:
- Toyota is adding Amazon’s Alexa to cars. We’ve been using Alexa in a car for 6 months and it’s the best infotainment system we’ve ever used. — Cork Gaines, Business Insider
- Store closures overshadow strength of physical retail— Daphne Howland, Retail Dive
- Instagram Influencer Marketing Doubled in 2017 — Rahul Chadha, eMarketer
- New search quality raters guidelines for Google Assistant and voice search evaluations— Barry Schwartz, Search Engine Land
- Frito-Lay CMO says marketers need a listen-first mentality to be successful— Amy Gesenhues, Marketing Land
Top Stories of the Week:
Storyhunter’s David Berkowitz sees little downside for SMBs adding their listings to WhatsApp. As for the upside, there are a few more things to consider first for local brands.
‘As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion,’ says Mindshare’s Devon MacDonald.
Millennial women were more likely to visit malls first when looking for new clothing than to search for it on a brand’s site or apps, on Instagram, or even on Amazon or Google, according to a research roundup by eMarketer.
Emerging smart city initiatives ‘are an incredible emblem of urban progress,’ says Loom Media’s Jonathan Schulhof. ‘They also happen to be a terrific medium for supporting sponsorship and marketing.’
“Investing in smart cities technology is a commitment to address the needs of citizens today and in the future,” said Mike Zeto, general manager, AT&T Smart Cities.