10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the top trends of CES 2018 to how Walmart is uniting 'bricks and clicks.'
GeoMarketing’s Link Picks of the Week:
- Smart Speakers and Hotel Rooms Aren’t an Easy Fit — Andrew Sheivachman, Skift
- Using Blockchain Technology to Enhance Location-Based Advertising— Iyke Aru, Cointelegraph
- The Fall of Travis Kalanick Was a Lot Weirder and Darker Than You Thought — Eric Newcomer & Brad Stone, Bloomberg
- New search quality raters guidelines for Google Assistant and voice search evaluations— Barry Schwartz, Search Engine Land
- Frito-Lay CMO says marketers need a listen-first mentality to be successful— Amy Gesenhues, Marketing Land
Top Stories of the Week:
“We now have delivery at about 54 percent of our cafes,” says Panera Bread CEO Blaine Hurst. “And we’re rolling it out aggressively — all without taking phone calls.”
Prior to a panel discussion at CES, Pandora’s Susan Panico discussed building compelling, contextualized experiences for a voice-first world.
Voice is the new touch, the connected car is the new playground for OOH marketers, and more.
Apple is still preparing to roll out Business Chat with retail partners like Lowe’s as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.
It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.