10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from the top trends of CES 2018 to how Walmart is uniting 'bricks and clicks.'

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Panera Bread Is Turning ‘Fast Casual’ Into ‘Rapid Casual’

“We now have delivery at about 54 percent of our cafes,” says Panera Bread CEO Blaine Hurst. “And we’re rolling it out aggressively — all without taking phone calls.”

4. How Voice And Audio Have Become The New ‘Touch’

Prior to a panel discussion at CES, Pandora’s Susan Panico discussed building compelling, contextualized experiences for a voice-first world.

3. The Top Three Trends From CES 2018

Voice is the new touch, the connected car is the new playground for OOH marketers, and more.

2. Apple’s Jennifer Bailey Retail Appeal: Business Chat Plus Apple Pay Equals Engagement

Apple is still preparing to roll out Business Chat with retail partners like Lowe’s as mobile is expected to be the largest e-commerce channel in 2021 in the U.S., Bailey told NRF Big Show attendees.

1. Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce

It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.