10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from CES trends to how voice assistants are changing search.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. For Retailers, Only Strength in Numbers Might Defeat Amazon

To match Amazon, the retail co-op marketing and data sharing concept needs to be updated.

4. CES 2018: Trends That Matter For Mobile Marketers

‘We’re seeing voice adoption this year and next at meaningful volume,’ says Verve’s Julie Bernard.

3. Think With Google: 5 Ways Voice Activated Assistants Are Changing Search

Almost 70 percent of queries to the Google Assistant are made in natural language as opposed to the “typical” keywords people type into a search box, writes, Google’s Sara Kleinberg.

2. Mastercard Moves From Wallet To Car Dashboard With A Little Help From HERE

“Location technology and digital payments are at the heart of how we access services in the physical world,” says HERE COO Angel L. Mendez.

1. Yelp’s Chad Richard On The Current State — And Near Future — Of Voice Activation

Marketers need to know that voice is not just about discovery — it’s about satisfying a specific intent, says Richard.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.