10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Everlane's first foray into brick-and-mortar to what the CVS-Aetna merger means for health retail.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers

“Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences,” says Factual VP Ocean Fine.

4. General Motors Expands On-Demand Marketplace Into The Dashboard

“Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers,” says Santiago Chamorro, General Motors’ VP, Global Connected Customer Experience.

3. Why Everlane Is Opening Brick-And-Mortar Stores After Years Of Resistance

The popular e-tailer is finally unveiling retail flagships in New York and San Francisco. Here’s why.

2. 41 Percent Of Consumers Have Abandoned A Brand Because Of ‘Poor Personalization’

“We think every company will have their own knowledge graph, and whether it’s with Yext or another vendor, tools like Neptune will help power those graphs,” says Jon Kennell, Yext’s VP of Product.

1. What The $69 Billion CVS-Aetna Merger Means For Health Retail — And Amazon

The deal promises to stitch together a new network of “personalized health care experiences” by connecting Aetna’s providers with greater consumer access through CVS Health, which includes more than 9,700 CVS Pharmacy locations and 1,100 MinuteClinics.