10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Amazon's Neptune database to how location data will create the cities of the future.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Location Data Will Create the Cities of the Future

The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham.

4. Snapchat Rolls Out ‘Intelligent’ Image Recognition Filters

The company is providing contextually relevant stickers based on image content — a move that says a lot about the future of image recognition and search.

3. Why WeWork Is Buying Meetup

Amid a massive global expansion to house startups, WeWork knows that events and community are are natural way to highlight its locations and build offline presence.

2. Amazon’s Neptune Database Will Expand The Knowledge Graph — Here’s How

“We think every company will have their own knowledge graph, and whether it’s with Yext or another vendor, tools like Neptune will help power those graphs,” says Jon Kennell, Yext’s VP of Product.

1. What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping?

The biggest shopping weekend of the year has passed and retailers’ omnichannel strategies will be put to the test this holiday season like never before, data from Shopify, Adobe, and others show.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.