10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from how to rank in voice search results to PSFK on the 'future of retail.'

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. PSFK On The Future Of Retail And ‘The Brandless Experience’

“In the brandless experience, a brand which is trying to optimize themselves for a search engine queries, names itself based on what it’s expecting people to ask for, whether through Alexa or through Google itself,” says PSFK’s Piers Fawkes.

4. Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience

The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.

3. For New York Marketing Push, E-Commerce Platform Jet Takes The Subway

Walmart-owned Jet is taking New York with an out of home campaign starting with its a branded Metrocard.

2. Hilton’s Melissa Walner: To Rank In Voice Search Results, Craft Content That Answers Specific Questions

Brands must start by understanding not just what their customers are searching for, but the intent behind their queries, Walner said.

1. Yelp Expands Social Analytics Knowledge For Local Businesses

“For voice and chat, you have to have the data to handle real-world interaction,” says Yelp COO Jed Nachman, speaking with Yext’s Jim Steele at Yext Onward.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.