10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how craft breweries and beer bars boost foot traffic to what marketers need to know about 'smart cities.'
GeoMarketing’s Link Picks of the Week:
- Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future — Davor Sutija, Marketing Land
- Dr. Alexa? What Amazon might do in health care— Elizabeth Weise and Kevin McCoy, USA Today
- Are There Already 56M Amazon Alexa, Google Home Devices in the US? — Greg Sterling, LSA Insider
- No Facebook Is Not Listening To Conversations And Targeting Ads— Garett Sloan, AdAge
- If You Get a Lyft in ‘Strange Mode’ This Weekend, You’ll Enter the Creepy World of Stranger Things— Kristina Monllos, Adweek
Top Stories of the Week:
As connectivity increases in urban areas, what do marketers need to know?
But brands need to be ready to “create an on-going engagement with customers that transcends channels,” said Bain partner Federica Levato.
In an age of voice activation and intelligent assistants, developing an integrated connections idea and identifying the need for creating content is changing the publishing process, says UM’s Rob Hersey.
For the first time in two years, advertisers we classify as ‘plus spenders,’ – those spending more than $25,000 each year on advertising – are not planning to increase their ad spend in 2018,” says Celine Matthiessen, VP Analytics and Insights, BIA/Kelsey.
Millennials are changing the way wine is consumed. But does that ring true for craft beer? Foursquare’s foot traffic analysis suggests that it is.