10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from how craft breweries and beer bars boost foot traffic to what marketers need to know about 'smart cities.'

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Geo 101: What Are Smart Cities?

As connectivity increases in urban areas, what do marketers need to know?

4. Shoppers Turn To Physical Retail For Luxury Items

But brands need to be ready to “create an on-going engagement with customers that transcends channels,” said Bain partner Federica Levato.

3. Stop Thinking Content First

In an age of voice activation and intelligent assistants, developing an integrated connections idea and identifying the need for creating content is changing the publishing process, says UM’s Rob Hersey.

2. ‘Location-Aware’ Advertising Continues To Rise As Many Big Local Spenders Hold Steady

For the first time in two years, advertisers we classify as ‘plus spenders,’ – those spending more than $25,000 each year on advertising – are not planning to increase their ad spend in 2018,” says Celine Matthiessen, VP Analytics and Insights, BIA/Kelsey.

1. How Craft Breweries And Beer Bars Prevent Foot Traffic From Going ‘Flat’

Millennials are changing the way wine is consumed. But does that ring true for craft beer? Foursquare’s foot traffic analysis suggests that it is.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.