10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from fake listings on Facebook to why driving foot traffic matters so much for CPG marketers.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How WeWork Is Using Factual’s Global Places To Choose Its Next Locations

“Factual’s data has been particularly useful in cities that we seek additional information on, or where a WeWork isn’t already open. The data enables us to look at more locations, in a multitude of cities, more quickly,” says WeWork Product/Operations Head Aaron Fritsch.

4. Caffeine Spike: Foot Traffic To Coffee Shops Rises Almost 2 Percent

Sorry, Starbuck’s and Tim Horton’s Foursquare finds that indie coffee shops like San Francisco’s Philz were the ones driving the visits.

3. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event?

A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers in NYC this week.

2. Will The Term ‘Fast Casual’ Still Exist In A Year?

According to foot traffic behaviors, consumer tastes are changing and what was once touted as ‘the future of dining’ may soon not exist, writes GroundTruth’s Sarah Ohle.

1. 96 Percent Of Consumers Who Visit A Grocery Store Make At Least One CPG Purchase

91 percent do the same at a drug store, according to a new insights from GroundTruth.