10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Panera Bread's move to accept voice orders to what marketers need to know about the knowledge graph.
GeoMarketing’s Link Picks of the Week:
- As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation — Dan Tynan, Adweek
- Retailers continue to experiment with visual search— Bethany Biron, Glossy
- Amazon Echo Owners Prefer Apple iPhone Over Android Smartphones — Don Reisinger, Fortune
- Inside Evan Spiegel Quest To Map Snap’s Future— Don Reisinger, Fortune
- Fitness AR Uses Strava And ARKit To Share Your Workouts In Augmented Reality— Kraig Becker, Digital Trends
Top Stories of the Week:
Today, search is intelligent. Here’s what that means for marketers.
Say what you want about the evil cookie, at least it was an open solution, says Semcasting CEO Ray Kingma
Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.
Leave it to Google to count the ways: working with worked with AlphaBeta, it examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways.
“With more than 1.3 Million digital orders placed a week at Panera, there is a clear demand for voice-activated ordering methods, and this integration with Google is a step towards an even better guest experience,” said Ron Shaich, Panera’s Founder, Chairman and CEO.