10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Panera Bread's move to accept voice orders to what marketers need to know about the knowledge graph.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Geo 101: What Is The Knowledge Graph?

Today, search is intelligent. Here’s what that means for marketers.

4. As Location Data Becomes More Precise, We Must Redefine Privacy

Say what you want about the evil cookie, at least it was an open solution, says Semcasting CEO Ray Kingma

3. How Discount Grocer Lidl Can Build Store Traffic Following US Launch

Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.

2. How Is Digital Out Of Home Evolving?

Leave it to Google to count the ways: working with worked with AlphaBeta, it examined consumer surveys across 22 countries that showed how geospatial services make an economic impact in three distinct ways.

1. Panera Bread Now Accepting Voice Orders From Google Assistant

“With more than 1.3 Million digital orders placed a week at Panera, there is a clear demand for voice-activated ordering methods, and this integration with Google is a step towards an even better guest experience,” said Ron Shaich, Panera’s Founder, Chairman and CEO.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.