10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Marriott's plans for Amazon Alexa to how DOOH has evolved.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. PlaceIQ Partners With comScore On Cross-Channel, Location Ad Effectiveness

The expanded alliance between PlaceIQ and comScore is meant to “unify” all the advertising touchpoints from mobile to TV that help lift store visits, says PlaceIQ’s Duncan McCall.

4. Why Location Targeting is Key for Both Local and National Brands

Brands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver.

3. Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know

Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab’s Scott Elchison and Richard Yao unpack the details.

2. How Is Digital Out Of Home Evolving?

The emergence of the driverless and connected car has major implications for Digital Out of Home Advertising, says DPAA President and CEO Barry Frey.

1. How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests

The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.