10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from local shopping trends to why McDonald's keeps winning the QSR foot-traffic game.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Over 30 Million Households Will Have A Voice-First Device By The End Of 2017

Shoppers are embracing voice as a means for communicating with brands — as well as chatbots, messaging platforms, and more.

4. 75 Percent Of Consumers Plan To Shop Local For The Holidays

But local SMBs will have to capture shoppers’ attention via digital means in order to benefit.

3. How Foursquare Helped Digital Jukebox TouchTunes Lift Bar Visits

Next on TouchTunes’ list: expanding its bartender loyalty program called Bar Rewards to over 60,000 members in 2017, says CEO Ross Honey.

2. What Pitney Bowes’ Partner Program And Google Android Deal Means For SMBs

100-Year-Old Pitney Bowes is attempting reinventing the age-old business mailing process. And that’s more dramatic than it sounds.

1. Why McDonald’s Keeps Winning The QSR Foot-Traffic Game

And what other brands can learn from it.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.