10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Factual's European expansion to how brands like Best Buy are working to make retail relevant again.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else

And with the rise of voice search, the ways they interact on mobile are changing.

4. Factual Expands European Presence With Store Visitation Measurement Deal

S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason.

3. What Location Strategies Are Major Brands Using To Make Retail Relevant Again?

“We’re trying to make it easier for customers to start and stop anywhere,” says Best Buy VP Shari Rossow. “It’s now a basic expectation for how we all shop.”

2. Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising?

The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.

1. Does Location-Based Advertising Have A Viewability Problem?

As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.