10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Walmart's voice-shopping rollout to Chase Sapphire's summer pop-up.
GeoMarketing’s Link Picks of the Week:
- Inside Waymo’s Secret World for Training Self-Driving Cars — Alexis C. Madrigal, The Atlantic
- With English Support, Samsung’s Bixby Impresses Vs. Siri And Google Assistant— Ben Sin, Forbes
- Online Retailers Turn To Brick And Mortar Stores As Shoppers Seek Personal Service — CBS New York
- Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases— Greg Sterling, LSA Insider
- Kohl’s leans into its store base, announcing 4 more small-format locations— Jacqueline Renfrow, Fierce Retail
Top Stories of the Week:
Foursquare CEO Jeff Glueck has come up with a long list based on the location-value of brands like Warby Parker, Home Depot, Nordstrom, Ulta Beauty, and others.
Conversational agents can answer shoppers’ most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.
“Our new voice shopping capability, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices,” says Walmart U.S. eCommerce CEO Marc Lore.
While pop-ups are most commonly associated with retailers, Chase may demonstrate that financial institutions can target Millennial consumers in the same way.
Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn’t mean all targeting hope is lost.