10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Walmart's voice-shopping rollout to Chase Sapphire's summer pop-up.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Who Should Walmart And Amazon Acquire Next?

Foursquare CEO Jeff Glueck has come up with a long list based on the location-value of brands like Warby Parker, Home Depot, Nordstrom, Ulta Beauty, and others.

4. How Chatbots Can Help Retailers Transform Stores Into ‘Experience Centers’

Conversational agents can answer shoppers’ most common questions and reduce friction — freeing up associates and store space for more compelling experiences, says ChargeItSpot CEO Doug Baldasare.

3. Walmart To Rollout Voice-Shopping Via Google Assistant To 4,700 Stores

“Our new voice shopping capability, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices,” says Walmart U.S. eCommerce CEO Marc Lore.

2. Chase Looks To Attract New Card Members With #SapphireOnLocation Summer Popup

While pop-ups are most commonly associated with retailers, Chase may demonstrate that financial institutions can target Millennial consumers in the same way.

1. Where Is My Money Going? Examining the Problem of Bad Location Data

Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn’t mean all targeting hope is lost.