10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Lyft's Taco Bell Promo to Google Maps' new Q&A feature.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?

“Retail is undergoing a rapid transformation,” says Office Depot Chief Digital Officer Kevin Moffitt, as Amazon rolls out “instant-pickup.”

4. How Well Did Lyft Drive Taco Bell Ride-Throughs?

During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.

3. How Voice-Activation Is Becoming The New ‘Touch’

When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora’s Keri Degroote says, voice is poised to do the same.

2. Think With Google: In Searches, “Near Me” Is Now Implied

The search volume for local places continues to grow — but explicitly stated “near me” requests are on the decline. Here’s why.

1. What Google Maps’ New Q&A Feature Means For Local Businesses

SMBs should get ready to list an optimized ‘FAQ’ section in maps.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.