10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Lyft's Taco Bell Promo to Google Maps' new Q&A feature.
GeoMarketing’s Link Picks of the Week:
- Americans Love Ordering Pizza on Facebook — Taylor Cromwell, Bloomberg Technology
- How Google Home and the Amazon Echo give a new twist to the home phone— Hayley Tsukayama, The Washington Post
- Anker’s Eufy Genie is an Amazon Echo Dot clone that’s only $35 — Raymond Wong, Mashable
- Google and Vogue Are Bringing Voice-Activated Content From the Magazine to Home Devices— Lauren Johnson, Adweek
- Pinterest now lets people zoom in on pins, has redesigned visual search icon— Tim Peterson, Search Engine Land
Top Stories of the Week:
“Retail is undergoing a rapid transformation,” says Office Depot Chief Digital Officer Kevin Moffitt, as Amazon rolls out “instant-pickup.”
During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.
When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora’s Keri Degroote says, voice is poised to do the same.
The search volume for local places continues to grow — but explicitly stated “near me” requests are on the decline. Here’s why.
SMBs should get ready to list an optimized ‘FAQ’ section in maps.