10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the connected 'store of the future' to Levi's at NRF17.
GeoMarketing’s Link Picks of the Week:
- Snapchat launches universal search to simplify navigation — Josh Constine, TechCrunch
- The ‘Google of China’ wants to plot the world with a mapping company owned by Audi, BMW, and Daimler— Sam Shead, Business Insider
- Omni-Channel Marketing Meets Consumer Engagement — Susan Frech, MediaPoast
- Yext Names Jim Steele President and Chief Revenue Officer — Yext Blog
- Google GMB Website Builder Beta First Look — Mike Blumenthal, Bluementhals
Top Stories of the Week:
As the Millennial-favorite label looks to launch a fashion-tech VC fund, its founders discussed why investing in in-store experiences makes sense of retailers of all stripes.
Levi’s is the first to test Intel’s Responsive Retail Platform, which is predicated on ‘real-time/all-the-time’ inventory insights to reverse retail traffic declines.
3. RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing
Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor’s Jeff Papows.
We’re entering an era in which relationship management matters more than targeting, argued Neiman Marcus’ Jeff Rosenfeld — and data can bolster those one-to-one interactions.
At CES, Kinetic’s Britta Klosterberg talked about the future of OOH — as it’s impacted by everything from AR to self-driving cars.