10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Google Maps' look at Game Of Thrones To Burger King's Google Home activation.
GeoMarketing’s Link Picks of the Week:
- How drones will change our retail experience, our cities and our skies — Cate Lawrence, Readwrite
- Snapchat’s Foursquare and Factual partnerships double geofilter usage— Josh Constine, TechCrunch
- Apple’s iOS Blue Bar For Location Will Curb Apps’ Unnecessary Data Collection — Brian Cook, AdExchanger
- You’ll be able to talk to Alexa on Android phones starting this week— Nick Statt, The Verge
- What To Keep In Mind If Your Brand Is Considering Using A Chatbot— Steve Olenski, Forbes
Top Stories of the Week:
5. Google Looks To Personalize Mobile Search By Interest, Location
The updated “Google Feed” has arrived. Here’s what that means.
4. Why Burger King’s Google Home Activation For The Whopper Worked
“For us, the worst thing that can happen is not to get noticed,” says Fernando Machado, Head of Brand Marketing, Burger King.
3. Google Maps Adds ‘Spa And Salon Day’ Direct Reservations
Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.
2. Over 80 Percent Of Millennials Want In-App, In-Store Payments
Are retailers ready? Most have some catching up to do, according to a report from eMarketer.
1. Google Maps Gives An Inside Look At Game Of Thrones
Users can check out a comprehensive list of filming locations via Street View.
