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10 Things To Know About Online To Offline Marketing This Week

All the location news this week, from Foursquare's Asia expansion plan to NinthDecimal's acquisition of MoLOGIQ.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Verve German Acquisition Pushes Mobile Ad Platform Deeper Into Proximity-Targeting

‘We are opening the doors to Germany’s foremost push technology; working together will make our offering even stronger for our clients and bring Verve firmly into the heart of Europe,’ says Verve’s Ian James.

4. Foursquare Asia Plan Takes Shape With Location Support For Samsung, WeChat, And More

‘As Asia-Pacific technology companies are increasingly looking at international expansion, Foursquare is on a roll, broadening our reach thanks to new and expanded partnerships with industry-leading customers in Asia,’ says Foursquare President Steven Rosenblatt.

3. Amazon Alexa And OpenTable Will Show You To Your Table Now

“With OpenTable’s Alexa skill, booking a restaurant reservation is as easy as saying ‘Alexa, ask OpenTable to make me a reservation’ at your favorite restaurant and you’ll be set,” says OpenTable’s Catherine Porter.

2. Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce.

1. Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads

Are there any location platforms Snap isn’t working with?

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.