10 Things To Know About Online To Offline Marketing This Week
All the location news this week, from Foursquare's Asia expansion plan to NinthDecimal's acquisition of MoLOGIQ.
GeoMarketing’s Link Picks of the Week:
- China’s on-demand bicycles have now become advertising space — Jon Russell, TechCrunch
- Bing Ads now offers competitive share of voice metrics— Ginny Marvin, SearchEngineLand
- Best Western Is Testing Voice-Activated Rooms — Deanna Ting, Skift
- iOS 11’s blue bar will shame apps that overzealously access your location — Sarah Perez, TechCrunch
- Nike, a Global Brand, Will Try Going Local— Micah Maidenberg, The New York Times
Top Stories of the Week:
‘We are opening the doors to Germany’s foremost push technology; working together will make our offering even stronger for our clients and bring Verve firmly into the heart of Europe,’ says Verve’s Ian James.
‘As Asia-Pacific technology companies are increasingly looking at international expansion, Foursquare is on a roll, broadening our reach thanks to new and expanded partnerships with industry-leading customers in Asia,’ says Foursquare President Steven Rosenblatt.
“With OpenTable’s Alexa skill, booking a restaurant reservation is as easy as saying ‘Alexa, ask OpenTable to make me a reservation’ at your favorite restaurant and you’ll be set,” says OpenTable’s Catherine Porter.
“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce.
Are there any location platforms Snap isn’t working with?