10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Amazon's Times Square takeover to how Racetrac drove visits to its gas station convenience stores 47 percent higher.
GeoMarketing’s Link Picks of the Week:
- The battle for territory in digital cartography — The Economist
- Yelp Calls Out Xi’an Famous Foods for ‘Shady’ Review Incentives— Stefanie Tuder, EaterNY
- Best Western Is Testing Voice-Activated Rooms — Deanna Ting, Skift
- Google promises brands independent viewability verification is coming this year — Seb Joseph, Digiday
- Twitter chatbots can now include buttons that push you to tweet, follow, click & more— Sarah Perez, TechCrunch
Top Stories of the Week:
5. Why Amazon Took Over Times Square With A 79-Foot Echo
It’s all about drawing a link between intelligent assistants and Amazon Music — plus catching eyeballs in one of the busiest locations in the world, of course.
4. Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
3. xAd Rebrands As GroundTruth In Expansion Effort To Broaden Location Data Services Beyond Ads
‘The rebrand represents our desire to strip away the complexity around our technology to clearly demonstrate how people across many industries can benefit from these services,’ says GroundTruth CMO Monica Ho.
2. Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
1. How RaceTrac Drove Visits To Its Gas Station Convenience Stores 47 Percent Higher
“By using NinthDecimal’s physical-world data, we were able to successfully reach not only our loyal guests, but also our competitors’ audiences, and drive these individuals into our locations in a measurable way,’ says Jamie Rodgers, RaceTrac brand director.
