10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Amazon's Times Square takeover to how Racetrac drove visits to its gas station convenience stores 47 percent higher.

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Top Stories of the Week:

5. Why Amazon Took Over Times Square With A 79-Foot Echo

It’s all about drawing a link between intelligent assistants and Amazon Music — plus catching eyeballs in one of the busiest locations in the world, of course.

4. Google Maps’ Local Guides Updates Points System To Improve Shared Business Info

Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.

3. xAd Rebrands As GroundTruth In Expansion Effort To Broaden Location Data Services Beyond Ads

‘The rebrand represents our desire to strip away the complexity around our technology to clearly demonstrate how people across many industries can benefit from these services,’ says GroundTruth CMO Monica Ho.

2. Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix

A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.

1. How RaceTrac Drove Visits To Its Gas Station Convenience Stores 47 Percent Higher

“By using NinthDecimal’s physical-world data, we were able to successfully reach not only our loyal guests, but also our competitors’ audiences, and drive these individuals into our locations in a measurable way,’ says Jamie Rodgers, RaceTrac brand director.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.