10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution.
GeoMarketing’s Link Picks of the Week:
- Column: Winning the race in connected technology — Wright Lassiter III, The Detroit News
- Microsoft’s weapon in high-stakes cloud-computing battle with Amazon? Freebies— Matt Day, The Seattle Times
- Waze to expand Carpool service across California on June 6 — Darrell Etherington, TechCrunch
- The new normal: Voice search and the future of marketing — Luke Janich, Campaign
- Google Attribution: What search marketers need to know— Ginny Marvin, SearchEngineLand
Top Stories of the Week:
‘The Reddit team cares deeply about finding ways to enhance the creator experience on their platform, and Foursquare’s API is a natural addition, providing key location context when it’s needed,’ says Foursquare’s David Ban.
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates.
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.