10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Factual and Facebook's expanded data alliance to the connected car revolution.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Foursquare To Provide Location Tags To Reddit Posts

‘The Reddit team cares deeply about finding ways to enhance the creator experience on their platform, and Foursquare’s API is a natural addition, providing key location context when it’s needed,’ says Foursquare’s David Ban.

4. Airbnb Traffic Is Up 31 Percent Since 2016

The company is booking more rooms than ever and expanding its offerings. But that doesn’t mean Millennial travelers have abandoned hotels for all occasions.

3. Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location

Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.

2. The Connected Car Revolution: Three Major

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates.

1. Facebook And Factual Expand Global Geo-Data Alliance

In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.