10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.
GeoMarketing’s Link Picks of the Week:
- Here’s Everything You Need To Know About Google IO 2017 — Buzzfeed
- Facebook has made 2 big hires as it ramps up its fight against Google and TV— Mike Shields, Business Insider
- Amazon’s Echo Look companion app goes live — Sarah Perez, TechCrunch
- The new normal: Voice search and the future of marketing — Luke Janich, Campaign
- Amid So-So Sales, Lowe’s Extends AR Innovation Streak— Sarah Mahoney, MediaPost
Top Stories of the Week:
Ex-MediaMath COO Buchalter is charged with figuring out the connections between the way information is shared and experienced in public spaces, including cities, transit systems, airports, and real estate developments.
Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they’re actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids.
The Weather Channel’s mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters?
It appears to be the one place location attribution providers haven’t gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.