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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Ad Tech Vet Ari Buchalter Named CEO Role At Intersection To Drive Smart City Strategy

Ex-MediaMath COO Buchalter is charged with figuring out the connections between the way information is shared and experienced in public spaces, including cities, transit systems, airports, and real estate developments.

4. PlaceIQ Hands Agencies, Brands Direct Access To Consumer Location Data Insights

Here’s what Ansible, Gas Station TV, Havas Media, and The Media Kitchen say they can do with PlaceIQ geo-data.

3. Moms On YouTube Seek Entertainment, ‘Me Time’

Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they’re actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids.

2. The Weather Company Teams With Button To Add On-Demand Services

The Weather Channel’s mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters?

1. What Google’s Attribution Improvements Mean For Brick-And-Mortars — And Its Rivals

It appears to be the one place location attribution providers haven’t gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.