10 Things To Know About Online To Offline Marketing This Week
Our weekly roundup of the most important the location-intelligence news this week, featuring geo-data best practices, Capital One's cafe tour, Dunkin' Donuts and Waze, and Sam's Club's engagement strategy.
GeoMarketing’s Link Picks of the Week:
- How New Location Data Tools Are Making Attribution a Reality — Neil Sweeney, Street Fight
- Like to Visit the Pub Sometimes? Stella Artois Uses Location History to Know (and to Show You an Ad) — Kate Kaye, Advertising Age
- Facebook Inches Closer to Something That Looks Like Local Search — Greg Sterling, LSA Insider
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers — Chuck Martin, Mediapost
- Ford Hires 400 BlackBerry Employees for Connected Cars Work — Gerrit De Vynck, Bloomberg
Top Stories of the Week:
“These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,” said the IAB’s Anna Bager.
Mobile banking is mainstream, but financial services customers want both the interactive and personal connection, says Capital One Marketing Dir. Shannon Jones.
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
“We are proud to be the first brand to integrate with Waze to enhance the mobile experience and offer our DD Perks members with faster, more convenient ways for ordering ahead,” said Scott Hudler, Chief Digital Officer at Dunkin’ Brands.
A few months after introducing Scan & Go mobile shopping, Walmart-owned Sam’s Club is trying to solve indoor location, says Engagement VP Adrian Fung.