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10 Things To Know About Online-And-Offline Marketing This Week

Our top stories and links from around the web this week, from SxSW highlights to why voice assistants are resonating with Baby Boomers.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Think With Google: Why Voice Assistants Are Resonating With Baby Boomers

Even brands that cater to older demographics can benefit from developing a voice strategy.

4. GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box

“When someone enters our restaurant, we know they are going to make a purchase, so the main priority is to simply drive those visits,” says Jack In The Box CMO Iwona Alter.

3. Big Data, Big Ideas: Verve Execs Forecast Location’s Impact On ‘Smart Packaging,’ Connected Cars, Beacons

“CMOs should be focusing on partnerships that emphasize first-party, clean and protected third-party, and even second-party data,” says Verve CMO Julie Bernard.

2. How Starbucks’ 20,000 Square Foot Innovation Center Will Bring New Tech To Its 27,000 Locations

“None of us are shopping the same way we were three years ago, so, what we’re really trying to solve is the ‘pace of innovation,'” says Starbucks’ Brent Cashell, speaking in Austin this past weekend.

1. PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments

“The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding,” says PlaceIQ Biz Dev Head Nadya Kohl.