10 Things To Know About Online-And-Offline Marketing This Week
Our top stories and links from around the web this week, from SxSW highlights to why voice assistants are resonating with Baby Boomers.
GeoMarketing’s Link Picks of the Week:
- Google adding business descriptions in Google My Business & local panel — Barry Schwartz, Search Engine Land
- Mobile Video Tops 60% Of Video Plays Globally— Alex Weprin, Digital News Daily
- Now we know why Siri was so dumb for so long — Raymond Wong, Mashable
- Lyft is building a self-driving platform with auto supplier Magna— Darrell Etherington, TechCrunch
- Foursquare CEO lays out ‘where retailing’s future will lie’— Melody Hahm, Yahoo Finance
Top Stories of the Week:
Even brands that cater to older demographics can benefit from developing a voice strategy.
“When someone enters our restaurant, we know they are going to make a purchase, so the main priority is to simply drive those visits,” says Jack In The Box CMO Iwona Alter.
3. Big Data, Big Ideas: Verve Execs Forecast Location’s Impact On ‘Smart Packaging,’ Connected Cars, Beacons
“CMOs should be focusing on partnerships that emphasize first-party, clean and protected third-party, and even second-party data,” says Verve CMO Julie Bernard.
“None of us are shopping the same way we were three years ago, so, what we’re really trying to solve is the ‘pace of innovation,'” says Starbucks’ Brent Cashell, speaking in Austin this past weekend.
“The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding,” says PlaceIQ Biz Dev Head Nadya Kohl.