Analysis
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
David KaplanBy David Kaplan, Sep 26th
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GeoMarketing News Announcing Our New Venture: CMO On The Go! We're proud to introduce our new podcast series, aimed at bringing our audience valuable insights from influential marketing decision-makers about the emerging technologies that impact real-world business/consumer interactions. Lauryn Chamberlain By Lauryn Chamberlain, Sep 27th
Analysis How Brands Can Partner With Google Assistant Domino’s, Ticketmaster, Disney, among others have partnered with the Google Assistant to create "actions" that consumers can take, Google's Alana Brown notes. Here's how those partnerships develop. David Kaplan By David Kaplan, Oct 2nd
Analysis As Business Grows, Foursquare Offers ‘Location Philanthropy’ "'Foursquare for Good' is Foursquare’s first dedicated, data-focused philanthropy program aimed at making the world a better, smarter, safer, more inclusive place through the power of location technology," says Foursquare's Sarah Spagnolo. David Kaplan By David Kaplan, Sep 26th
Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson David Kaplan By David Kaplan, Sep 26th
Analysis iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky. David Kaplan By David Kaplan, Sep 26th
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin. David Kaplan By David Kaplan, Sep 26th
Google Google Expands Reservation Options Beyond Restaurants To Include Events, Activities Users can now book top attractions, activities, and more, directly from Google Search, Maps, and the Assistant via Reserve with Google. David Kaplan By David Kaplan, Sep 25th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web, from Amazon's rollout of 'Storefronts' to how marketers need to build loyalty programs today. Lauryn Chamberlain By Lauryn Chamberlain, Sep 21st
Analysis Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage? The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple's HomePod continued to lag, says Strategy Analytics. David Kaplan By David Kaplan, Sep 20th
Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove. David Kaplan By David Kaplan, Sep 19th
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stat of the day
66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities - Accenture, Feb. 2018
Featured News
How Brands Can Partner With Google Assistant
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Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th

GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext's weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.
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