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Analysis
How Marketers Need To Build Loyalty Programs Now
"Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.
Analysis
Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers
While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren't.
Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis
Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase
"The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams," says Pitney Bowes Dan Adams. "With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need."
Analysis
What Is Prop Tech? And What Does It Mean For B2B and ‘The Smart Cities of Tomorrow’
By 2050, it's forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners' Thomas Falk.
GeoMarketing is a publication of Yext, the digital knowledge management pioneer.
Lindsay McKinney
@lindsaymccune
As GM, Lindsay leads editorial and publication strategy at GeoMarketing. Lindsay is also the Senior Director, Brand and Strategic Marketing at Yext.
David Kaplan
@davidakaplan
A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.
Lauryn Chamberlain
@laurynchamberla
Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.
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