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67 Percent Of Consumers Worldwide Have Live-Streamed Video
Lauryn ChamberlainBy Lauryn Chamberlain, Jun 13th
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News Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny. David Kaplan By David Kaplan, Jun 21st
Analysis Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong. Richard Wong By , Jun 21st
Analysis Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site With competition for the top spots fierce, Early Bird Digital Marketing's Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal. Sherry Bonelli By , Jun 20th
News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP. David Kaplan By David Kaplan, Jun 20th
News What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality's launch partner. David Kaplan By David Kaplan, Jun 19th
Analysis How Conductor And SEMrush Are Working On Search Intent To Improve Brands’ Chances With Voice Activated Devices "Understanding search intent is really the cornerstone of all search optimization, including voice," says Conductor exec Katherine Heisler. David Kaplan By David Kaplan, Jun 19th
News World Cup Fans Are 6x More Likely To Care About Health And Wellness The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like. Lauryn Chamberlain By Lauryn Chamberlain, Jun 19th
Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini. David Kaplan By David Kaplan, Jun 18th
News Millennials Spend The Most Time On Instagram, Facebook Messenger With consumers already exchanging over 2 billion messages with businesses each month on Facebook Messenger, the possibilities for engaging Millennials on the platform are substantial. Lauryn Chamberlain By Lauryn Chamberlain, Jun 18th
Analysis How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits The Eloquii "Curated Campaigns" are designed to delight customers with "a visually curated, personalized experience" that encourages the customer to come in-store and shop, says Snap+Style's Anna Jensen. David Kaplan By David Kaplan, Jun 15th
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stat of the day
66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities - Accenture, Feb. 2018
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GeoMarketing is a publication of Yext, the digital knowledge management pioneer.

Raj Nijjer Raj Nijjer

As GM, Raj leads editorial and publication strategy at GeoMarketing. Raj is also the VP of Communit​y​ at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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